LandAid
Ongoing research partnership
As LandAid’s official research partner, Holistic Insight provides ongoing strategic research and insight, on a pro bono basis, to help the organisation make informed, strategic decisions, supporting its mission to end youth homelessness through meaningful engagement and inclusive practice.
We work with LandAid to deliver high-quality, responsive research that helps the charity understand and strengthen its relationship with the property industry and improve equality, diversity and inclusion across its operations. This in turn feeds into its strategy and decisions around fundraising.
Supporter engagement insight
We conducted a comprehensive research project with LandAid’s partners, supporters and champions, exploring awareness, motivation, and perceptions across LandAid’s supporter base. Using surveys and interviews, we identified key opportunities to:
- Improve communication around LandAid’s impact
- Broaden event formats to reach more wider and more diverse audiences
- Strengthen regional engagement and internal communication channels
This research has directly informed LandAid’s supporter strategy. We are now repeating the work to assess progress and ensure continued alignment with stakeholder expectations and LandAid’s wider strategy.
ED&I survey and analysis
In a separate project, we supported LandAid to deliver its first cross-organisational ED&I survey, capturing responses from staff, trustees & committee members, and regional boards. Our analysis provided:
- A clear baseline of representation across identity and background characteristics
- Insight into where diversity gaps may exist
- Evidence to support more inclusive and representative engagement across the organisation’s activities and networks
As an embedded research partner, Holistic Insight supports LandAid with timely, tailored evidence to guide strategic decisions, helping ensure the organisation remains effective, inclusive, and connected to its supporters and mission.
“Holistic Insight is an invaluable partner and supporter of LandAid. They provide their expertise on a pro bono basis, something LandAid relies on to maximise our impact. Their insight has helped shape how we think, plan and act as an organisation, supporting our strategic decision-making. Their contribution goes well beyond data; they help us interpret what it means, highlight what to consider, and are genuinely invested in our mission to end youth homelessness. And on top of all of that, they are great to work with!”