UKREiiF
Industry sentiment survey
Returning for its fourth consecutive year, The UK’s Real Estate Investment and Infrastructure Forum (UKREiiF), which now attracts over 16,000 attendees, partnered with Holistic Insight as its official research partner, to undertake one of the largest sentiment surveys of its kind.
Scoping the opportunity and designing a benchmark survey
We provided guidance on the scope and opportunity to gather hugely valuable data across the UK’s real estate and infrastructure sectors and developed a set of questions that would capture positive and negative sentiment about the market and explore key challenges. It was also designed to be able to be repeated year on year, generating a powerful benchmark for the industry.
Capturing the data
Via the UKREiiF registration platform, we gathered data from over 10,800 attendees. We analysed the survey responses as a whole and also by region, profession, and role to identify how positive sentiment and views varied across the industry. This provided layers of data and insight that could provide a valuable resource to businesses in the industry when making decisions about the year ahead and beyond.
Communicating the findings
Our sister company, Holistic, acted as the communications consultant responsible for launching, promoting and sharing the report across the industry, via the media, LinkedIn, its own contacts and by word of mouth on the ground at the event. Extensive coverage was achieved in key industry outlets such as CoStar, BE News and BTR News as well as regional titles including the Insider series and Yorkshire Post.
Shaping the conversation
Our research also attracted reactions from major industry organisations such as the BPF and the RTPI and is being cited by key businesses in the industry as an illustration of the state of the market. At the event, it was also provided to government attendees to share the views of those investing in, developing, and improving the UK’s built environment, highlighting the issues that need addressing.
This data-driven survey has established a valuable benchmark for market confidence in the UK’s real estate and infrastructure sectors.
“Working with Holistic Insight, we delivered the largest sentiment survey of its kind across UK real estate and infrastructure, capturing over 10,800 responses. Their expertise helped shape a research project that not only captured the mood of the market but also explored the key challenges it faces. It has created a benchmark we can build on year after year and which, as a result of thorough analysis, spans sentiment by region, company type and seniority. The response has been outstanding — from media coverage to engagement from key industry bodies and businesses across the sector. Holistic Insight’s sister company, Holistic, ensured the findings reached the right audiences through a focused communications campaign that amplified impact and drove industry-wide engagement. Together, they delivered valuable insights that are already shaping conversations and helping businesses plan for the future. We wouldn’t hesitate to recommend them.”