Market research

Market and client feedback

All of our research is tailored to your specific needs, whether that’s an overview of performance overall or a focus on a particular area of your business. We help you examine your position, uncover room for improvement, understand where you excel and explore opportunities for growth and development. Using quantitative and qualitative questions, we have structured conversations on the phone or in person, supplemented with online surveys as needed. We know what works well and how to optimise your budget.

Our service areas:
– Client satisfaction
– Market sentiment
– Business performance
– Buying behaviour
– Brand & reputation
– Market testing
– Customer referencing for mergers & acquisitions
– Pulse surveys
– Mirror analysis – management views and client perception
– Post project reviews
– Gathering testimonials

As part of our work, we provide metrics and benchmarks so you can easily identify areas for attention and track progress year on year:
Net promoter score | Client relationship analysis | Clients at risk | Supporting ISO 14001

Employee surveys

Employee engagement, wellbeing and EDI surveys

Your people are your greatest asset and we help you engage with them in a meaningful way so you can retain, nurture and care for talent, enhancing your employer brand. Working with board directors, people teams and external HR consultants, we develop online, telephone or face-to-face surveys, or a combination, to provide quantitative and qualitative data. We repeat these at regular intervals to establish a benchmark. We also gather metrics for equality, diversity and inclusion.

Our services:
– Employee engagement
– Employee wellbeing
– EDI surveys
– Pulse surveys

Our work delivers insight into engagement, job satisfaction, remuneration, benefits, management, team performance and wellbeing. It can also test flexible working strategies or changes to structure, and inform workplace redesign or relocation.

Company-wide analysis

360 degree review

We support business leaders, helping them to understand their relationships with key stakeholders so they can drive success. Sometimes we evaluate them all as part of a 360-degree review, delivering a holistic analysis on which strategic business decisions can be made and prioritised.

This is also an exercise that provides a good opportunity for a mirror analysis, testing management views and how they compare to market, supply chain and employee perception.

Services:
– Market sentiment
– Supply chain feedback
– Employee feedback
– Mirror analysis

Testing investments

Client referencing for M&A

Mitigating risk during mergers and acquisitions is essential. Our client referencing surveys are crucial when it comes to verifying the validity of a transaction and reaching an agreement, most of all when the company in question is in a foreign country.

What we test:
– Client satisfaction
– Performance
– Reputation
– Market position
– Opportunities

Compelling content

Research and thought leadership

For companies looking to market their business and demonstrate expertise through compelling, evidence-based content, we undertake research and develop thematic or market reports as well as thought leadership. We also host round table discussions.

Services:
– Market research reports
– Sector/service reports
– Evidence-based content
– Thematic research
– White papers
– Thought leadership
– Round tables
– Opinion polls

Our sister business, Holistic, is a strategic communications consultancy so can help further amplify reach and exposure.

Insight for effective communications

Communications strategy

Our sister business, Holistic, has over 20 years’ experience developing highly effective communications strategies and making recommendations on how best to stand out. It has particular expertise working with businesses in the built environment sector. As part of our research offer, we translate the insights we gather into a communications strategy and roadmap to improve engagement, marketing and business development with the audiences that matter most to your business.

What we cover:
– Vision, mission and values
– Proposition
– Positioning
– Key Messages
– Objectives
– Strategy
– Tactics
– Channels
– Measurement and ROI

We also create testimonials from our research to support business development and marketing efforts.