Market research

Working for a UK surveying business that was considering penetrating the utilities market with new technology, which would enhance safety as well as efficacy, we were asked to scope out the opportunity for growth.



A briefing with the team to understand more about the reasons for exploring the utilities market came first. This allowed us to set the objectives, set out the research framework, deliverables and what success would look like.



Desk research followed, into the market, its strength, current value and future potential. We also identified the key players in terms of clients and their apparent appetite for embracing new technology as well as the competition.



The result was a report that provided the intelligence that could inform a decision to pursue the market or put it on hold to focus on other opportunities.