Vectos, now part of SLR
Market position analysis
Vectos is one of the largest independent consultancies in transport planning, infrastructure design and flood risk. It was well known amongst its existing client and contact base but saw the potential that widening awareness could bring to the business’s ongoing success and growth. It was planning a rebranding exercise and wanted this to be strategic and informed.
Briefing
Vectos appointed Holistic Insight to understand how clients, prospects and influencers viewed its business. It was designed to support a process that would reaffirm its leading position in the market in conjunction with a rebranding exercise marketing communications strategy.
Establishing market position and perception
This was a comprehensive piece of work that examined the company’s existing position and reputation, what made it stand out and how it could best promote its skills, approach and value. We interviewed clients, prospects, project team members and influencers. We also examined existing marketing material and recent bids in light of feedback and intelligence gathered.
Creating a strong platform for the future
The research drove significant business decisions and led to the creation of a brand platform including proposition and key messages as well as a marketing strategy. We helped to deliver the new visual identity, marketing collateral and website for Vectos, creating content in line with the positioning. This gave the business a strong platform for the future and ultimately led to its acquisition by SLR.