You can’t shout about your strengths if you don’t know what they are

Research tells us what’s happening, and communications turns that into action. But before you can communicate effectively, you need to understand the people you’re speaking to. That’s where our research and insight team comes in. We get to the heart of your business, speaking to your clients, stakeholders, and teams to get the unfiltered truth about how you’re performing. What are you doing well? Where could you be better? What’s holding you back? Through surveys, interviews, and competitor analysis, we build a clear picture of your audience’s priorities, challenges, and expectations.

Turning insight into action

Data on its own isn’t enough. What makes our approach different is what comes next – turning research into meaningful insights and actionable strategies.

Once we understand how your business works, we use the insights and research we’ve gathered to create messaging that speaks directly to your goals and stakeholders’ needs. Whether it’s simplifying complex services, showcasing what makes you unique, or identifying opportunities for growth, our insights are designed to help you navigate the bigger picture.

For example, when a client approached us for help, our research uncovered a disconnect between their internal perception and how it was perceived externally. Using these findings, we reshaped their communications strategy to focus on the strengths their stakeholders valued most, creating a more consistent and impactful narrative.

The result? Clearer messaging that resonated with their audience, improved stakeholder engagement, and communications aligned with their long-term goals.

Unlocking opportunities

Combining insight with strategic communications is where we can deliver the most value. Research provides the foundation – a deep understanding of your audience and market – and communications builds on that foundation to deliver messages that resonate and drive results.

This integrated approach allows us to move from what we know to how we can help you grow. The result isn’t just effective messaging; it’s authentic communication that strengthens your relationships and delivers measurable outcomes.

Ready to learn more?

We’ve seen firsthand how combining research and strategic communications can unlock new opportunities for businesses. If you want to stand out, you’ve got to start by listening. We’re here to help you do both. From uncovering what your audience really thinks to building communications that deliver impact, we help make it happen.

Want to see how it’s worked for others? Explore our case studies or reach out to discuss your goals –we’d love to help you on your journey.

Holistic and Holistic Insight will be at UKREiiF 2025 as the official research partners for the event, to learn more or to get in touch contact us [email protected]